Roadbook Features Maginhawa Group's Filipino Food & Flavours in London
Maginhawa Group: Bringing the Flavours of the Philippines to London
London’s diverse food scene has been receiving recognition from around the world, and it's no surprise that the Maginhawa Group, a London-based restaurant group, has been making waves with its unique take on Filipino cuisine. Recently, two of our brands, Panadera Bakery and Mamasons Dirty Ice Cream, were featured in an article from Roadbook, a new digital platform for creative travelers. The article, titled "How London’s new wave Asian cafes have built a cohesive community," was written by local editor David Paw.
The Best Filipino Bakery in London
One of the featured brands in the Roadbook article is Panadera Bakery, located in Kentish Town Road. It is home to London's Filipino neighbourhood bakery, specializing in Filipino bakes that put focus on Filipino culture. The bakery offers a range of delicious baked goods, including pan de sal, pan de coco, and Spanish bread, among others. Their offerings provide a unique taste of Filipino culture that has been welcomed by London's diverse food scene.
The Best Filipino Ice Cream Parlour in London
Mamasons Dirty Ice Cream, the world's first Filipino ice cream parlour, is another Maginhawa Group brand that was featured in the Roadbook article. Located across London, including their Chinatown dessert parlour, Mamasons is known for its purple cube ice cream brioche. They offer an exciting and innovative take on Filipino ice cream, introducing Londoners to new flavours and textures that have quickly become a favourite among foodies.
Filipino Flavours Across London
In the Roadbook article, David Paw highlights the fact that Maginhawa Group has done a significant amount of work in creating a strong Filipino identity and highlighting Florence Mae (one of the group’s founders) shaping London through food and restaurants. The article also notes that the Maginhawa Group is looking for a central London site for their bakery, which would further consolidate the group as a force within the city's dining landscape.
Omar Shah, one of the founders of the Maginhawa Group, is of Bengali and Filipino heritage. This unique background has shaped his understanding of both cultures, which he has leveraged to appeal to both Filipinos and a broader London audience. The Maginhawa Group's commitment to community and innovation has made them a prominent figure in London's food scene, and it's no surprise that they were featured in the Roadbook article.
Filipino Heritage
The feature of Maginhawa Group brands in Roadbook is a testament to the group's dedication to innovation and community. The group's unique take on Filipino cuisine has been welcomed by London's diverse food scene, and they continue to build their brand and offerings through perseverance and hard work. With Panadera Bakery and Mamasons Dirty Ice Cream leading the way, the Maginhawa Group is sure to make a lasting impact on London's food culture.